Yannis Xirotyris becomes Novibet CCO

Yannis Xirotyris has been appointed as chief commercial officer at Novibet, as the online casino and sports betting operator strengthens its senior leadership team.

In the new position, he will be charged with taking a ‘data-based, analytical approach’ to the company’s holistic growth strategy as Novibet aims to continue to enter ‘new demanding markets’.

Prior to joining the group, Xirotyris worked at PokerStars, which later became a part of Flutter Entertainment, where he held the positions of international development director and director of global marketing. 

During this time, he was responsible for managing a number of Flutter’s brands, having also contributed to PokerStars’ global expansion.

Xirotyris was also the regional manager for Greece and the Balkans at Sportingbet where ‘he was one of the first executives of the local online gaming market’ – playing a key role in the expansion of Sportingbet across the two regions.

“We are very happy to welcome Yannis Xirotyris to our team. His significant experience in online gaming entertainment makes his market insight undeniable,” noted George Athanasopoulos, chief executive officer at Novibet

“Yannis is one of the leading professionals in the industry and his inclusion in our team, as the new chief commercial officer, will significantly strengthen both the company’s executive structure and its strategic expansion strategy in new demanding markets.”

Earlier this month, Novibet teamed-up with Gaming Innovation Group for the provision of its automated affiliate marketing compliance screening tool, GiG Comply.

The solution enables operators to set-up their own criteria and checklist parameters to scan and check affiliate websites for content including igaming code red words, links and regulatory requirements across multiple jurisdictions

It works by using its rules engine to analyse real snapshots from affiliates’ campaigns, and provides operators with the promotional content that is being used in their brands’ promotions.

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