Swedish operators debut Fakta om spel to drive increased awareness

Four of Sweden’s largest gambling operators are joining forces to increase awareness about the Swedish gambling market through the launch of the new information website titled ‘Fakta om spel’ (facts about gambling).

This has been created and financed by Betsson, Kindred Group, LeoVegas, and William Hill in collaboration with the Industry Association for Online Gambling.

The ambition of the site, all information of which is based on official sources and reports, is to be a central database for facts and statistics about the licensed market, be easily accessible and thus encourage more fact-based debates. 

“It is important that we have an open and free debate about the gambling market. By launching ‘Facts about gambling’ we hope to contribute to a more fact-based debate and encourage increased cooperation within the gambling industry and with other important stakeholders,” commented Gustaf Hoffstedt, secretary general of BOS

“The idea is that the site expands over time and we would like to see more organisations get behind this initiative. We know that increased knowledge contributes to a healthier, safer and fairer gambling market by highlighting the benefits of a licensed market, but also highlighting the important challenges that the industry, authorities, politicians and suppliers need to jointly focus on.”

BOS has noted that ‘knowledge of the Swedish gaming market is generally low’ and there are often ‘misconceptions’ about the sector, such as how it is regulated, what requirements a licence entails and general market developments.

Fakta om spel aims to be a portal where visitors can, among other things, access independent information about the gambling industry, learn about what the duty of care entails, get recent statistics on taxes and marketing, learn more on how the self-exclusion or session/deposit limits work, read about different types of games, get the latest statistics, as well as access published research and reports.

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