Scientific Games expands First Look Games link-up

First Look Games has extended its partnership with Scientific Games in an agreement which will see the provider’s entire slots suite become available via the Demo Game Server.

This is lauded as a “major coup” by FLG, whose DGS introduction last year permits affiliates to offer free to play versions of a provider’s slots while remaining compliant with the Gambling Commission of Great Britain’s rules and regulations. This includes age ID verification technology from 1account.

“We are delighted to build on our existing partnership with First Look Games to provide affiliates with the option to offer free to play versions of our games to their readers, driving awareness of and engagement with our slots, whilst elevating the high compliance standards we hold as a business,” stated Dylan Slaney, SVP of gaming at Scientific Games Digital.

“The role of affiliates is extremely important, to provide players with the information and insight they are seeking about our games and now they can also allow them to play for free and explore what they are looking for from particular games before heading to a casino to play for real.”

The addition of the developer’s slots to its game library means that affiliates can download assets, such as logos, images and videos, as well as key information for all of the provider’s titles.

From this, they can then create content such as game reviews and comparisons, and publish them to their readers alongside the correct logos and images.

FLG also allows developers to push notifications about network promotions, bonus campaigns and operator partnerships to affiliate members, further increasing potential exposure for their games and brands.

Tom Galanis, founder of First Look Games, added: “We are thrilled to have extended our partnership with Scientific Games and for the provider’s full suite of slots to now be available to affiliates via our Demo Game Server.

“Freeplay games are a powerful engagement and conversion tool for affiliates and to be able to offer games from one of the biggest providers in the business will significantly help publishers capture reader interest and drive first time depositors.”

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