Reflex Gaming hopes to ‘realise’ its goal via First Look Games partnership

Omni-channel games developer Reflex Gaming has linked up with First Look Games in a partnership which will extend the reach of its online games. 

Hailed as ‘one of the UK market leaders’ in the analogue and digital machine market, Reflex Gaming broke into the slots market at the back end of 2020 with the retro title, Moley Moolah. 

Commenting on the announcement, Mat Ingram, CPO at Reflex Gaming, said: “We have an exciting roadmap of game launches planned between now and year-end. Our collaboration with First Look Games, will help us to realise our goal of extending our affiliate offering beyond the UK and into global markets.”

Following on from Moley Moolah, Reflex launched Desperate Dawgs, with operator William Hill reporting that the game was amongst their top three most successful releases of 2021. 

Tom Galanis, managing director at First Look Games, added, “We’re the largest network available within the industry, connecting game developers with worldwide affiliates and players. We’re excited to welcome Reflex Gaming on board and we look forward to promoting their upcoming releases.”

Earlier this year, Reflex Gaming secured a deal with Yggdrasil that will see the UK-based omni-channel studio integrate the group’s Gigablox mechanic within its future games development.

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