PokerStars Expands Its Content For Canadian Gamblers

Tremendous news for PokerStars fans and gambling enthusiasts as a whole in Canada, as the gambling leader has just announced that local players will have further access to the operator’s gaming services. The casino giant will be launching both PokerStars Casino and PokerStars Sports betting verticals for its Canadian clients as the company has started to send out promotional emails last week.

Local bettors have been big admirers of the PokerStars brand for a while, as the company’s poker room debuted in 2001. The only momentary drop in player level and interest being Black Friday in 2011 when the US Department of Justice shut down the platform. However, the services were restarted shortly after and the incident is ancient history.

Exploring New Verticals

For the last several days, the poker giant has started its promotional campaign as it sent out emails with numerous casino bonuses each worth CA$5 for existing players. Newly registered players are also eligible for a bonus, with 100 free spins and an additional CA$10 to their first-ever deposit on the platform as a welcome bonus.

The prominent casino brand has introduced sports wagering back in 2015 under the BetStars brand, however, ever since then Canadians have been unable to access the vertical as it was blocked in the country. It seems as the launch of the company’s sports betting comes at perfect timing as the country is about to make some changes to its gambling regulations that would allow single-event wagering.

A spokesperson of the company refused to comment on the mobile Casino and Sportsbook launch date, but it is clear that the operator aims to take over the new markets when or if Bill C-218 advances. In the country, casinos are operated on a provincial level and the only online regulated platforms are offered by the provinces’ Crown corporations. But Ontario has already started privatizing the iGaming sector.

So far, numerous European countries have made their transitions from gray or offshore market status to an officially regulated one. When this happens, the new regulatory organ gives offshore platforms a deadline to exit the market in question. Leaving operators with the option to apply for licenses or enter again when receive approval. And this is what the company expects to happen in Canada as well.

Introduced of the Senate

The whole North American gambling industry is closely monitoring the Canadian single-event wagering situation. The potential approval of Bill C-218, would transform the industry and open up new market possibilities. The bill was most recently introduced in the Senate with sponsor Conservative Sen. David Wells, this is the final legal body that must review and pass the bill in order to officially introduce it.

Spanish Agreement

But coming back to the prominent casino brand PokerStars, the company has previously agreed to a deal with Stakelogic to supply the latter’s slot games content to Spanish audiences. One of the developer’s premium games that will launch will be the Black Gold MegawaysTM, then closely followed by other hit titles such as Mayan RushTM, Wonderland WildsTM, and Hot 7 Hold and Spin.

Source: Weldon, Alex “Canadian PokerStars Customers Now Able To Access Casino And Sports Betting Verticals”, Online Poker Report, May 18, 2021

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