Playson gains Balkan growth alongside Admiralbet.rs

Playson has secured Balkan expansion via a content agreement with Admiralbet.rs, which the casino games and software developer says will mark “the start of a partnership that will strongly benefit both parties”.

The agreement will see Playson’s collection of slots launch with the company’s Serbia-based B2C outlet, including games such as Book of Gold: Double Chance, Legend of Cleopatra and Solar Queen.

“Playson’s unique games have earned a deserved reputation as some of the most exciting available on today’s casino market, so we are delighted to be integrating them,” stated Bojan Kesic, head of business development at Admiralbet.rs.

“Our customers have grown used to a high standard of entertainment, and we have no doubt that they will welcome Playson’s immersive releases enthusiastically.” 

Admiralbet’s players will additionally be able to enjoy Playson’s new UI, which aims to enhance its content for mobile-gaming in portrait mode for single-hand gameplay experiences whilst on the move.

“We are thrilled to be teaming up with Admiralbet.rs, in a move marking the start of a partnership that will strongly benefit both parties,” added Blanka Homor, Playson sales director.

“As our coveted game collection continues to improve even further, so too does our constantly expanding operator network, allowing us to introduce new players to our titles in a variety of global markets.” 

Recent months have seen the supplier continue to extend the reach of its growing operator network, strengthening its footprint with a range of new commercial agreements. 

This month alone the group has secured a manufacturer’s suitability licence from the Hellenic Gaming Commission; as well as rolling-out partnerships with SoftSwiss and ExeFeed; as well as receiving ISO 27001 information security management certification.

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