Playson aligns with Betconnections to boost reach across Latin America

Playson is aiming to continue going “from strength to strength in Latin America,” as the casino games and software developer strikes an alliance to supply platform provider Betconnections with its content suite.

The deal grants Betconnections and its operator network access to a range of Playson’s slot titles, including games such as Rich Diamonds: Hold and Win, Solar Queen and Divine Dragon: Hold and Win.

The games studio’s latest move within the LatAm region maintains its rapid growth on the continent, having signed a string of strategic agreements with a selection of commercial partners.

Playson has significantly strengthened its offering in recent months with a number of game launches, as well as new promotional features such as Reel of Fortune, which aims to make its slots even more exciting by allowing players to win cash bonuses or accumulate in-game virtual currency for an endless player journey. 

Blanka Homor, sales director at Playson, said: “We’ve gone from strength to strength in Latin America during 2021, and partnering with an advanced platform provider such as Betconnections is testament to that success. 

“Recent launches such as Reel of Fortune, as well as an engaging new UI, have taken our product suite to a new level, and we look forward to enhancing our offering even further.”

The igaming supplier has struck an array of alliances thus far in 2021, with partnerships inked alongside the likes of Sisal, platform provider Virtualsoft, Pixel.bet, Belarusian online casino operator GrandCasino, Kaizen Gaming, White Hat Gaming, and igaming and sports betting operator Solbet.

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