Playson achieves European growth via ExeFeed deal

Playson has unveiled a deal to equip ExeFeed with its games suite, as the igaming supplier aims to maintain its current momentum which has seen “a succession of important milestones” reached thus far in 2021.

Under the terms of the agreement, the company will directly integrate Playson titles such as Book of Gold 2: Double Hit, Wolf Power: Hold and Win and Legend of Cleopatra Megaways. 

The deal sees Playson’s games go live across a range of ExeFeed’s operator brands, including the Serbia-based outlet BetOle, German-facing NXBet and Montenegrin LobBet, in a move that further strengthens the studio’s growing European reach.

Milica Popovic, sales manager at ExeFeed, noted: “Playson’s games have become even more exciting over the course of this year, so partnering with the developer is a very strong move for both parties.

“Players using our brands have become accustomed to a high standard of entertainment, and agreements such as this one allow us to continue meeting the ambitious objectives we set.” 

Playson has strengthened its footprint in recent months with a range of commercial tie-ups across Europe and beyond, as well as aiming to take its offering to the next level with new integrations and boosting its team with key strategic appointments.

Blanka Homor, sales director at Playson, explained: “Through a premium portfolio of popular sportsbook and casino brands, ExeFeed has built an impressive following in a string of regulated markets, and we can’t wait to see what its players think of our games. 

“We’ve reached a succession of important milestones in 2021 and look forward to maintaining that momentum in the period to come.”

The supplier has struck an array of alliances thus far in 2021, with partnerships inked alongside the likes of MaxBet, Sisal, platform provider’s Betconnections and Virtualsoft, Pixel.bet, Belarusian online casino operator GrandCasino, Kaizen Gaming, White Hat Gaming.

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