Pariplay secures entry to ‘fast growing’ Greek market

Pariplay has lauded a “fast-growing market with great potential,” after the group was granted a Greek suitability licence which will enable it to supply its Fusion platform content to local operators.

The licence will permit the Aspire Global online casino aggregator and content provider to enter the Greek market, and offer its proprietary as well as third-party games to local operator partners. 

As well as its own in-house content, Pariplay provides its Fusion aggregation platform which features over 12,000 games from global suppliers. It is licensed in more than 16 regulated markets, and also hosts a range of conversion, retention and tool mechanics to help operators increase engagement and retention levels. 

The licence was issued by the Hellenic Gaming Commission following a comprehensive application process, with Pariplay saying that it “marks an exciting time” following its recent expansion across numerous regulated markets.                 

Greece offers an exciting opportunity for suppliers, says the firm, as the market has recently introduced regulations which allow new operators to enter the market to offer online betting and casino. 

“Greece is a fast-growing market with great potential and we are thrilled to be granted this licence which underlines our commitment to compliance and operating in regulated territories,” stated Christine Lewis, chief commercial officer at Pariplay. 

“We are excited about the opportunities that lie ahead and look forward to working together with Greek operators to introduce our content to local players and grow our brand in this thrilling market.”

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