Pariplay looks for Colombian uplift via Codere deal

Pariplay, the Aspire Global online casino aggregator and content provider, has teamed up with Codere, in a deal which the former lauds as “an excellent example of our strategy to cross sell products to existing partners”.

This has seen Pariplay make its debut on the Codere games tab as part of a link-up which will help it cement its position in the growing Spanish-speaking market. Codere Colombia will now gain Pariplay’s proprietary portfolio of over 120 slots.

The Madrid-listed Codere operates casino games and sports betting both on an online and land-based basis in Spain and Latin America. In Colombia, it operates online under its Codere Apuestas brand, under licence from national regulator Coljuegos.

Aspire Global also says that the agreement ties in with its “overall expansion strategy across Latin America,” with its BtoBet sportsbook provider having recently signed deals to supply its platform to Betfair and William Hill Colombia.

Tsachi Maimon, CEO of Aspire Global, said of the partnership: “The agreement with Codere is an excellent example of our strategy to cross sell products to existing partners. Codere, a leading Spanish gaming company, is our partner since 2019. 

“Latin America is a market with great growth potential and our teaming up with Codere Colombia is very significant in increasing the audience for our games in the region.”

As well as its own games, Pariplay aggregates thousands of others from a number of studios via its Fusion platform, which is also equipped with a range of conversion, retention and tool mechanics. The platform is now licensed in 16 regulated markets.

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