Pariplay eyes new opportunities in the US

Pariplay is now tracking developments in Florida, New York and California just a month after striking a deal to supply its portfolio to GAN.

Speaking with SBC Americas, Andrew Maclean – Pariplay’s director of sales – said that the agreement with GAN will pave the way for new market entries.

He commented: “After being live in New Jersey for a few months we were excited to announce this expansion into new markets together with GAN and we look forward to introducing our content in more states. 

“The US market presents a massive opportunity for us and we have great plans to explore new states as they open up. We continue to follow developments closely in emerging states such as New York, Florida and California. The deal with GAN is important and highlights the demand for our content in the US.”

When it comes to player preferences, the director of sales pointed out that there has been some similarities between the top performing games in European markets and the US. 

With this in mind, Maclean said that Pariplay plans to push the same content for the European markets across to US players. He added: ”From the player data we have collected so far, we have found that the games that are the most popular in European markets are also the top performing titles in the US. Our strategy is therefore to push the same content we develop for European markets in the US. 

“Our proprietary games portfolio contains over 120 titles and offers a diverse mixture of more classic fruit-slots and titles with innovative features and mechanics. 

“The content is suitable for beginners, as well as advanced players, and land-based connoisseurs will find games that they are familiar with to introduce them to the online experience.”

For Maclean, Pariplay’s Fusion and Ignite platforms will form a key part of the supplier’s long term strategy when it comes to making its full portfolio of content available for US operators. 

“Our long-term plan is to enable our full games portfolio to US operators, including aggregated content on our Fusion and Ignite platforms,” he said. “The Fusion platform features thousands of games from the industry’s leading developers and a suite of back-office conversion and retention tools that enhance player value. 

“Our Ignite program offers independent game providers a flexible turnkey framework to create and deploy content globally through our Fusion aggregation platform. 

“We already have several studios signed up which now develop exclusive content for us which we plan to offer in the US markets as well. This adds another layer to our offering as we can offer content that is not available through other channels.”

Read the full interview here.

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