OlyBet recruits iSoftBet for igaming content uplift

Online casino content supplier and aggregator iSoftBet has extended its reach across a trio of key jurisdictions after linking-up with sports betting and igaming operator OlyBet.

The distribution deal will see OlyBet gain iSoftBet’s entire portfolio of proprietary slot content available across multiple emerging regulated markets including Estonia, Latvia and Lithuania. 

This will see the operator offer its customer base a selection of iSoftBet slots including top performing content Aztec Gold Extra Gold Megaways, Mighty Stallion Hold & Win, and Gold Digger.

Since launch, the supplier says that its Aztec Gold Extra Gold Megaways game has generated an average 25 per cent more bets across all licensees than its original record-breaking game.

Furthermore, iSoftBet will also supply OlyBet with its suite of player engagement tools, headlined by iNgame, which has been designed to increase retention and boost player lifetime value through a collection of products such as real-time leaderboards.

“OlyBet is recognised as one of the biggest brands in Europe with leading market share in several emerging territories such as Estonia, Latvia and Lithuania,” stated Federica Faggiano, chief commercial officer at iSoftBet.

“We are constantly striving to grow our regulated market presence, therefore extending our reach in these key strategic jurisdictions will give even more players the opportunity to enjoy our compelling content.”

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