Novibet gains GiG Comply marketing compliance tool

Gaming Innovation Group has linked-up with gaming operator Novibet for the provision of its automated affiliate marketing compliance screening tool, GiG Comply.

The solution enables operators to set-up their own criteria and checklist parameters to scan and check affiliate websites for content including igaming code red words, links and regulatory requirements across multiple jurisdictions

It works by using its rules engine to analyse real snapshots from affiliates’ campaigns, and provides operators with the promotional content that is being used in their brands’ promotions.

“We are happy to have partnered with Novibet, it’s always a proud moment for us when we add a new partner to our growing list of partners for GiG Comply,” noted Jonas Warrer, managing director of GiG Media.

“It’s great to see an innovative operator like Novibet place marketing compliance at the forefront of their business strategy, we look forward to supporting them in creating a safer gaming environment for their players.”

GiG Comply will permit the firm to set-up bespoke checklist parameters, which can be tailored to cover market-specific legislation and advertising standards. 

This will allow the group to remain proactive and in control of their affiliate marketing by ensuring that affiliates are aligned with their brand, that responsible gaming measures are visible on relevant pages, and terms and conditions are correct and up to date. 

George Gerakanakis, international affiliate manager of Novibet, added: “We are looking forward to working with the GiG Comply product to reinforce Novibet’s existing compliance processes. 

“This partnership will help Novibet ensure that our affiliates can continue offering high quality experiences that are fully compliant with regional regulations and requirements.”

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