Nolimit City integrates gaming suite with 888casino

Online casino game developer Nolimit City has unveiled a commercial tie-up with 888 Holdings’ 888casino brand, a name which it says “reflects grandeur in scope and industry defining innovation”.

SG Digital’s OpenGaming ecosystem will be powering the group’s integration with the online gaming and entertainment operator, which will gain a gaming suite which includes titles such as San Quentin xWays, Deadwood xNudge and East coast vs West coast, among others.

Talya Benyamini, VP of B2C casino at 888, commented: “At 888, we are focused on offering our customers a wide portfolio of games on our platform. This exciting partnership with Nolimit City sees their innovative games added to our platform for customers to enjoy. We look forward to building on our relationship.”

The Malta-based supplier, which says that it’s sights are set “on world domination,” follows recent announcements of market entries in Lithuania and Denmark, with Nolimit City stating that it is now getting ready to enter Spain, Italy and Portugal, amongst several other regulated markets.

Malcolm Mizzi, CCO & MD at Nolimit City, added: “There are few online operators more iconic in identity than the illustrious 888. A name which reflects grandeur in scope and industry defining innovation. We’re over the moon with the news. We look forward to seeing our games become part of the 888 ecosystem.”

A strong product-leadership strategy, long-term positive customer acquisition trends, and continued expansion in regulated markets were last month praised by 888 as key factors to a 56 per cent Q1 revenue increase to $272.5m (2020: $164.6m).

B2C revenue increased 67 per cent year-on-year to finish at $262.8m (2020: $156.9m), with casino up 80 per cent to $195.2m (2020: $108.7m) driven by increased investment, ongoing development of its artificial intelligence driven personalisation, and continued expansion of content.

The group’s sports segment rose 63 per cent to $41.6m (2020: $25.5m), reflecting a combination of favourable sporting results and a structural improvement in win margin due to the enhanced product and promotional capabilities.

Poker revenue increased 13 per cent to $14.7m (2020: $13m), which 888 says is due to strong customer reaction to the Poker8 product and sustained successful market.

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