Lightning Box enhances Betway distribution deal

Sydney, Australia headquartered online casino slot supplier Lightning Box has said that it is to roll-out a selection of its “most iconic games” with Betway, strengthening its collaboration with the global sports betting and gaming operator in the process.

This will see titles such as Chicken Fox5x Skillstar, Kalahari Safari, Blown Away, Extreme Fishing, Spartan Fire, Eagle Sun and Lightning Leopard go live on the multi-market operator’s casino tab.

The collaboration continues a US and Canadian focus adopted by the supplier in recent weeks, with commercial tie-ups having been secured alongside Atlantic Lottery Corporation and TwinSpires, the Churchill Downs online sportsbook and casino platform.

“Our games have been popular with Betway’s customers for some time and we’re very pleased to now offer them more of the same via our good friends at SG Digital,” stated Peter Causley, CEO and co-founder of Lightning Box

“They are getting proven performers that have maintained their popularity in a number of regulated markets and we look forward to seeing them establish a fan base here too.”

This latest deal, provided by SG Digital, is said to build upon the success of a prior integration of slots alongside the operator, which was facilitated by Microgaming.

Christian Croft, commercial account director at SG Digital, added: “Lightning Box’s content is popular wherever it is played and I’m sure Betway will benefit greatly from adding it to their portfolio.”

Betway itself has adopted a recent US focus, with March seeing partnerships secured with seven franchises across the National Basketball Association and National Hockey League ecosystems. 

This saw alliances struck with five NBA franchises, namely the Brooklyn Nets, Chicago Bulls, Cleveland Cavaliers, LA Clippers and Golden State Warriors, as well as four-time Stanley Cup Champions New York Islanders, and the Los Angeles Kings.

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