Hard Rock unveils $20m Atlantic City commitment

Hard Rock International has announced that its Atlantic City resort will gain a minimum of $20m in capital improvements including additional slots and table games, suite renovations, the opening of a new Starbucks, a new dining outlet and a refresh of beachfront amenities.

The former see additional gaming units be created in the Asian and High Limit areas, which is being done as a positive response to the demand generated from seven consecutive months of gaming revenue growth. 

The company adds that the revamp will also see the main casino floor and cage areas be expanded with added table games and slot machines.

“The commitment of these capital dollars from our ownership proves their devotion to enhancing our guest experience, along with the revitalization of Atlantic City and our property which opened after a $500m renovation less than three years ago,” said Joe Lupo, president of Hard Rock Atlantic City

“Our growth over the past year during unprecedented circumstances speaks to guests’ trust in our property and enjoyment of their experiences, which we will continue to evolve and improve.”

The majority of the investment will be directed towards 91 total suite renovations, with all standard hotel rooms also benefitting from a number of improvements.

A new Starbucks is scheduled to open late May, with the oceanfront resort to also upgrade their beachfront amenities to reflect the hard work of the US Army Corps of Engineers beach replenishment projects that took place this year.

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