Hard Rock Atlantic City launches air charter service

Hard Rock International has debuted a collaboration with Ultimate Jet Charters which will see an exclusive flight service transport people to its Atlantic City property.

Launching under the Hard Rock Air moniker, the new 30-seat VIP air charter service will cater to high-end customers traveling to the resort from select markets across the region.

The exclusive service, operated by Ultimate Jet Charters, will officially take flight on Friday 16 July, with flights emanating from Farmingdale, White Plains, Norfolk, Richmond, Baltimore, Cincinnati, Scranton and Latrobe.

Private charter check-in and complimentary parking will be provided at the airport, with the getaway also including overnight accommodations at Hard Rock Hotel & Casino Atlantic City, and ground transportation to and from Atlantic City International Airport.

This comes after the company last month revealed that the resort will gain a minimum of $20m in capital improvements including additional slots and table games, suite renovations, the opening of a new Starbucks, a new dining outlet and a refresh of beachfront amenities.

The former will see additional gaming units be created in the Asian and High Limit areas, which it said is being done as a positive response to the demand generated from seven consecutive months of gaming revenue growth. 

“We are confident that Hard Rock Air is going to take our VIP guest experience to new heights and offer a convenient, seamless getaway that is unmatched in the market,” said Joe Lupo, president of Hard Rock Atlantic City.

New Jersey’s online casinos and poker rooms enjoyed further year-on-year growth in April, but fell shy of the record revenue generated just one month earlier. 

The Garden State’s digital gaming ecosystem secured revenue of $107.7m during the 30 days, which represented a 34.8 per cent uptick from the $80m recorded in April 2020 but dropped from the record $113.7m generated in March. Total gaming revenue for the month came in at $352.2m (2020: $82.5m).

Borgata, which includes the BetMGM brand, led the way with $32.8m in revenue on online casino games and poker in April, more than double that of the $15.9m reported in May.

Golden Nugget Online Gaming fell a fraction short after a 17.3 per cent increase from $27.6m saw it finish up at $32.4m, with Resorts Digital in third with $19.6m, a 21.7 per cent increase from $16.1m.

On a land-based basis, it’s Borgata who still leads the way with $38.5m, ahead of Hard Rock’s $35.2m, and the $22.1m secured by Ocean Casino Resort. There’s no year-on-year comparison due to 2020 shutdown mandates to combat the spread of COVID-19.

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