Gambless debuts ‘Play it Safe’ educational campaign

Gambling harm prevention and support app Gambless has rolled-out a ‘Play it Safe’ educational campaign amid post pandemic reopening’s, which will see flyers distributed across casinos and betting shops internationally.

The “Play it Safe” flyers include a PGSI self-assessment test and, for those who are deemed at risk of problem gambling, a free code to access psycho-educational resources on the Gambless app. The initiative is particularly aimed towards those who gamble at land-based casinos and betting shops. 

Maurizio Savino, CEO at Gambless, commented on the launch: “As we slowly get back to normal, we are seeing more gambling operators reaching out to us, interested in learning how they can keep their players protected.

“These days we hear the words ‘reopening safely’ very often; for gambling venues ‘safely’ has a double meaning – both from a sanitarian standpoint and with regards to responsible gambling. It’s important we all remind ourselves which habits are healthy and which ones can become harmful.”

This initiative comes as many gambling venues are getting ready to reopen their doors after months of disruptions caused by the pandemic. Gambless picks up on a demand for player protection resources coming directly from land-based operators such as, among others, Hippodrome Casino in the UK and LoginBet betting shops in Italy.

“We encourage all operators to be proactive and distribute informative materials to customers, as they return to populate their outlets,” Savino added.

“We are aware that land-based establishments are coming from a tough year, thus we are offering our resources freely, without asking any contribution to operators. 

“Same goes for gamblers, who can access our psycho-educational resources for free until the end of 2021. This is particularly important, as this is a time when several major sport summer events return after the pandemic, like the Euro 2020 Cup and the Tokyo Olympics.”

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