FSB seeks gamification uplift following Captain Up deal

Platform provider FSB has struck an alliance with cloud-based gamification and loyalty platform Captain Up, in a bid to boost its burgeoning online sportsbook and casino offering.

The partnership will allow operators powered by FSB’s full tech-stack solution to maximise customer activity and drive loyalty through the use of gamification, behavioural psychology and smart social tools.

“We aim to push the boundaries of innovation in igaming with features such as progressive jackpots, social tournaments avatars and smart promotions,” Uri Admon, chief executive officer at Captain Up, said of the partnership.

“Captain Up is dedicated to maximising engagement, providing personal, gamified tools, analysing multiple data points, reacting with relevant feedback, supporting various KPIs and adhering to the dynamic regulatory guidelines in markets around the world. We’re excited to be offering our products to operators via FSB.”

The collaboration also includes the ability to create and launch scheduled and targeted segmented campaigns, matching rewards and bonuses within various categories and channels.

Shaan Balani, head of product at FSB, added: “It’s been a busy start to 2021 at FSB with new partners and new product integrations and we’re delighted this momentum continues on the back of our new agreement with Captain Up.

“Captain Up allows our partners to run highly targeted campaigns to different player categories to ensure the bonuses they receive are perfectly aligned with their playing preferences and patterns.

“This deal is just another example of how we are constantly improving the FSB platform to make sure that our partners have the technologies and tools required to deliver a superior player experience.”

This partnership follows a number of recent collaborations inked by FSB, with its most recent agreement alongside Incentive Games following a European boost secured via German igaming group OGaming, and an expanded US footprint through a strategic alignment with USBookmaking.

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