Blox adds Microgaming to ‘an incredible portfolio’

Microgaming has enhanced its distribution capabilities within the Italian market after teaming-up with platform and content provider Blox, which will bring the delivery of its “most popular” online slot and casino games to operators in the region. 

Under the terms of the deal, signed through Prima Networks Limited, more than 50 Microgaming titles will be added to the Blox game aggregator, which already includes a line-up of titles from developers such as Pragmatic Play, Yggdrasil Gaming and Evolution.

“We have built an incredible portfolio of games from some of the biggest providers in the market and the addition of Microgaming further sets us apart from our rival platform providers and aggregators,” noted Karl Grech, chief commercial officer at Blox.

“Microgaming is undoubtedly one of the industry’s leading content providers and no online casino game lobby is complete without titles such as Immortal Romance and Thunderstruck II – we are thrilled to be able to offer these and more to our partners and their players.” 

The agreement will see operators powered by the Blox platform be able to offer their players Microgaming titles such as Immortal Romance, 9 Masks of Fire, and Lara Croft Temples and Tombs. 

Rupert Dix, managing director at PNL, added: “Italy has a thriving online casino market and we are thrilled to be able to offer our games to more operators and players via this great partnership with Blox. 

“The deal is initially for 50 games, including some of our most popular slots, but the plan is to integrate more titles over the coming months so that operators powered by Blox can offer their players even more quality content from Microgaming and our partner studios.” 

This becomes the latest alliance unveiled by Microgaming this week, following a prior collaboration inked alongside Solverde Group and an exclusive partnership with Gold Coin Studios.

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