Betsoft Gaming unveils ‘exciting’ 888casino partnership

Betsoft Gaming has praised a “complementary and exciting partnership,” as the online casino content developer further expands its distribution capabilities alongside 888.

The collaboration with the online gaming and entertainment operator will see Betsoft’s gaming content make its maiden appearance via the 888casino igaming entity.

Talya Benyamini, VP of B2C Casino at 888, said: “Betsoft’s dynamic content portfolio will validate our commitment to deliver the market leading casino experience to players across the globe. We are extremely excited to see Betsoft titles online in 2021.”

The distribution agreement covers recent releases such as Primal Hunt and Take The Bank, in addition to anticipated titles from Betsoft’s 2021 roadmap, including Take Olympus and Stacked. The integration will be delivered via Pariplay’s Fusion aggregation platform.

Headquartered in Malta and operational in more than 15 regulated markets, Betsoft’s gaming suite includes over 190 games, such as the Red Dragon series, Back to Venus, Mystic Hive and Quest to the West.

Anna Mackney, head of account management at Betsoft Gaming, added: “This is further confirmation that our content is in high demand from top tier operators such as 888casino. Their commitment to delivering quality entertainment to a broad player demographic makes this a complementary and exciting partnership.”

Earlier in the week, a strong product-leadership strategy, long-term positive customer acquisition trends, and continued expansion in regulated markets were praised by 888 as key factors to a 56 per cent Q1 revenue increase to $272.5m (2020: $164.6m).

B2C revenue increased 67 per cent year-on-year to finish at $262.8m (2020: $156.9m), with casino up 80 per cent to $195.2m (2020: $108.7m) driven by increased investment, ongoing development of its artificial intelligence driven personalisation, and continued expansion of content.

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