Bally’s Corporation has closed the acquisition of Bet.Works, which sees the group detail an intention to diversify its operations through the creation of two distinct operating divisions.
The transaction, which includes Bet.Works’ proprietary technology stack and turnkey solutions comprising marketing, operations, customer service, risk management and compliance, was for $125m, half of which was paid in Bally’s common stock, which Bet.Works shareholders agreed to hold for at least one year.
Soo Kim, chairman of Bally’s Corporation’s board of directors, explained: “Completing our acquisition of Bet.Works represents a significant milestone for Bally’s as we continue to embark on our long-term growth and diversification strategy.
“In just a few short years, we have transformed the company from a regional casino operator into the only US gaming and entertainment company providing customers with an omni-channel experience that combines a national portfolio of best-in-class properties with unmatched digital capabilities.
“With Bet.Works’ market-leading technology underpinning our interactive platform, we are well positioned to capitalise on significant opportunities in what continues to be a rapidly expanding industry, and we are looking forward to launching additional interactive offerings later this year.”
With the closing of the transaction, Bally’s will create two distinct operating divisions of ‘Bally’s Casinos,’ which will include the company’s physical gaming and entertainment properties, and ‘Bally’s Interactive,’ which will comprise all of Bet.Works’ sports betting operations.
The latter will also include Monkey Knife Fight, the daily fantasy sports site in North America, and SportCaller, a global B2B free-to-play game provider.
“We are pleased to formally welcome David and the entire Bet.Works team to the Bally’s family,” said George Papanier, president and CEO of Bally’s Corporation.
“Since we announced the acquisition last year, a tremendous amount of work has gone into developing our online sports betting and interactive product suite, and we are extremely confident in the superior experience that our differentiated platform will provide to our more than 14 million active customers.
“We can’t wait to provide sports fans across the country with new and innovative ways to engage with their favorite teams as we continue to bring additional assets online over the coming months.”
David Wang, Bet.Works founder and CEO, will lead the integration of the group’s team of over 190 employees. Bally’s Interactive plans to open a technology development center in Rhode Island by the end of the year, which will initially consist of 25 employees.
Wang stated: “On behalf of the entire Bet.Works team, we are excited to now be a part of Bally’s interactive gaming operations. Bally’s has experienced unprecedented growth over the past year, and we look forward to further advancing the company’s sports betting and igaming portfolio with new technological innovations, including integrations with Bally Sports and enhancements to the recently launched Bally Bet sportsbook in Colorado.”
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